Client: Dermacare San Diego | Art Direction: Sam Peek & Zack Bujazia | Incredible Marketing
Identity Refresh for Dermacare San Diego. The Dermacare project was aimed to refresh a well-established business. Already quite known, the goal was to keep the previous visual identity and refresh it to a more modern take. I did not want to stray away too far from what they had, but there was still freedom with taking the identity in a few directions to cater to a new audience while retaining the current ones. The client loved their current logo, so I kept the "d" shape and simplified it to fewer elements. I applied each concept to a mood board and mock up examples.